CASE 3
Dental Clinic
From "we want more patients" to controlled acquisition + higher booking conversion
The practice wanted more new patients but was stuck in inconsistent performance:
- Campaigns brought spikes, then dropped.
- Staff blamed "bad leads".
- Costs felt unpredictable, and the owner couldn't scale confidently.
Objective
Increase monthly new-patient flow with stable cost and a clear growth system.
What we identified in the first Bottleneck Check
The bottleneck wasn't "ads". It was:
- Entry offer wasn't tight enough (why book now?)
- Weak message testing system (no repeatable winners)
- Lead-to-booking leakage (no follow-up discipline)
What we implemented:
1) Offer & message packaging
- Outcome-first promise + clear "why now" hook
- Separate angles for implants / aligners / hygiene / whitening
2) Testing & scaling system
- Weekly creative rotation
- Kill/scale rules to keep costs stable
3) Booking conversion control
- Speed-to-lead standards
- Follow-up sequence for non-booked leads
Before working with us
- New patient leads220 / month
- Cost per lead€18.40
- Booking conversion21%
- Cost per booked patient€87.60
- Missed-call loss9%
After
- New patient leads360 / month
- Cost per lead€14.20
- Booking conversion31%
- Cost per booked patient€45.80
- Missed-call loss3%